and an experienced professional loan officer is assigned to help each of our customers. Simple concept huh? Every mortgage site has the same thing, right? Well actually, no...other companies mostly don't really do these two basic things. If you've been to some of these sites and think about it you know what I mean. They advertise credit cards, car loans, commercial loans, bank accounts, lines of credit, insurance products, travel bargains, maybe even brokerage accounts. They have annoying pop-up windows when you enter and leave their sites (sometimes you are even prevented from leaving because they reprogram the 'Back' button on your browser so that it won't work correctly). Advertising banners blink and move, touting everything from magazines to miniature digital cameras to online gambling. But that's just 'them' and how 'they' do business...now let me ask you a question. Do you really think one company, no matter how much money they spend on advertising, can actually manage/promote/sell all these things and still be really good at any of them? And, more importantly, can they be especially good at handling a mortgage loan transaction for you - (I mean after all, a home mortgage is only the largest single financial transaction that most of us ever undertake). The answer is no...they usually can't, and don't, do it as well as we can.

OK, so they may not be as focused as Mortgages Direct, but what about pricing. You want the lowest possible interest rate, right? And the concept of 'banks competing for your business' sounds like a good idea, until you find out that what you thought was a big online lender is actually selling your name and private information to smaller companies you probably never heard of and who may not even have very competitive rates. Now you've got several clerks, each with access to the personal information you were trusting enough to give the original company you applied with calling you, wanting to handle your mortgage needs. At Mortgages Direct your application is managed by one professional loan officer who searches diligently among our over 200 sources of funds for the lowest possible rate for you, based on your particular needs and circumstance.

And not to be overly critical of our competitors, but another (and usually the most troublesome) problem with a large percentage of heavily advertised mortgage sites is that they basically employ clerks to handle their customers' transactions (after all, their advertising budget is large and the money to pay for it has to come from somewhere, and personnel is one of management's favorite targets, as they have been convinced that the Internet, technology and automation can be used to replace the salaries of professional loan officers). If you have ever applied at one of these sites (or tried to) you may have encountered this situation without really being aware of it at the time, but evidence of a clerical employee usually surfaces when you ask a simple little question about something.and at some point during the response you become aware that the person responding either doesn't know the answer, is making up an answer or has no clue at all what you're talking about. That won't happen with us. Does this mean that Mortgages Direct loan officers have all the answers? Well actually, yes, it probably does (or at least they can find out the answer) because our loan officers' time in the business can be measured in years instead of days and minutes and the chances of their having encountered your particular question or circumstance before is just so much greater.

Yes, above are several of the reasons our company can probably do a better job of handling your online mortgage, but the truth is that Mortgages Direct is really your best choice because of simple business basics. To us the Internet is a tool used to enhance our business, not the main focus of our business. While most of our competitors are engaged primarily in providing online services, Mortgages Direct is a long established, successful 'brick and mortar' company focused exclusively on providing residential home mortgages for our customers quickly, efficiently, and at the best available rates. Click on the 'Apply Now' button and let us show you how online mortgages should really work.